To boost the sales we created a simple memory game. Players would be presented consecutive playing cards and had to guess if the current card was different from the previous one. guessing enough cards rewarded players with a discount voucher.
Then, we created a five episode soap opera – Ámar e Mar – each featuring one character, that ultimately represented each one of the phones. We Also wanted Vodafone Followers to feel like they themselves were in the Episodes, so we added a facebook connect interaction and users would appear as part of the scennario.