Navigator, the World’s biggest Paper-Selling company, needed help to promote a Contest that would be printed in their paper packages and that would offer a laptop to the winning codes. to explain this, we choose to produce a short video that mixed a hero’s path with the contest “how to participate” rules. Users could choose to include a photo of themselves, thus, assuming the role of the hero.

Other Credits:
Filipe Carvalho
Jorge Teixeira